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Las devoluciones de los productos son ventas negativas, por lo que reducirlas se hace fundamental si queremos aumentar las ventas. Para esto es muy importante comprender las razones de las devoluciones para así poder entenderlas, gestionarlas y reducirlas.
Una de las opciones es el análisis de los rendimientos mediante algoritmos de aprendizaje automático, lo que puede identificar importantes opciones de mejora.
Las oportunidades de la devolución de productos incluye la identificación de problemas de calidad y/o problemas de calidad del proveedor. En síntesis, la resolución de problemas de calidad de productos y proveedores permitirá futuros aumentos de ventas.
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