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Tener una estrategia sólida de comercio digital es el primer paso para poder obtener un aumento en las ventas digitales.

Esto comienza analizando los mercados en los que opera, las empresas con las que compite y con las que competirá, los clientes que tiene y desea tener, y los socios que necesitará y querrá tener para brindar una propuesta de valor viable.

El siguiente paso es analizar sus capacidades existentes y qué tan adecuadas son para el comercio digital. El análisis de capacidad debe incluir las áreas comercial, marketing, logística, servicio al cliente (SAC) y TI.

El análisis de soluciones incluye un portafolio de soluciones: las que tiene actualmente y las que necesitará agregar. El análisis también incluye la arquitectura de su solución y su arquitectura de integración.

Finalmente, un análisis de su organización existente identificará las áreas que se pueden aprovechar para obtener mayores ventas y las áreas que necesitan algo de trabajo.

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