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Antes de que un producto se pueda vender se necesita agregar al catálogo digital. La información que debe incluir es la imagen, descripción del producto y sus atributos. 

Muchas veces, el trabajo para agregar un artículo al catálogo digital no comienza hasta después de que el producto se recibe en el centro logístico. Esto significa que está disponible para la venta, pero no se puede vender.

Por ejemplo, si el tiempo de ciclo para agregar un nuevo artículo es de 2 semanas, eso equivale a 2 semanas de ventas perdidas

Los clientes buscan productos antes de decidirse a comprarlos. Si le falta una descripción o información de atributos, es posible que la búsqueda no sea efectiva. Si el cliente no puede encontrar el artículo, no puede comprarlo.

Un análisis de búsqueda de varios sitios de comercio digital reveló que una gran cantidad de productos con información incorrecta o incompleta se encuentran excluidos de los resultados de búsqueda.

Finalmente, es fundamental que los atributos de los artículos reflejen cómo los clientes realmente buscan el producto y no en función de las características determinadas por la organización.

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