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El crecimiento de las compras online es un hecho, el que se aumentó considerablemente por la pandemia mundial que estamos viviendo. Sin embargo, no basta con tener la plataforma y la tecnología. Hoy en día se necesita atraer y retener al cliente, por lo que te damos algunos consejos para que tu negocio siga creciendo.
- Ofrecer una experiencia de compra sin «errores» para conseguir que los clientes sean fieles, lo que se traducirá en que volverá a comprar y también recomendará la marca.
- Experiencia de compra: comprende las experiencias que tiene el cliente con la marca a través del sitio web, redes sociales, apps, call center, etc. Esto, sumado a la compra, será esencial para que vuelva .
- La plataforma tiene que tener la tecnología adecuada para las necesidades del cliente.
- Conocer al cliente: identificar la satisfacción del cliente en todo el proceso de compra.
Si tomamos en cuenta estos consejos, el cliente tendrá una excelente percepción sobre lo que fue su compra y lograremos el objetivo de que vuelva, que comparta y recomiende la experiencia.
Imagen: ‘https://www.freepik.es
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