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circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»» linktext=»Read More» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Muchas empresas establecen una organización digital separada a la organización tradicional debido a que las habilidades y procesos comerciales digitales pueden ser bastante diferentes de sus canales tradicionales previamente establecidos.

Una vez que las ventas digitales de una empresa superan el 10% de las ventas totales,  tener una entidad separada comienza a crear muchos más problemas de lo que realmente resuelve. Especialmente en las áreas de marketing, inventario y servicio al cliente que empiezan a generar problemas de información, gestión y coordinación.

¿Cuál es la solución?

Primero considere brindar oportunidades de aprendizaje para sus empleados con mejor desempeño, trasladando a empleados de mejor rendimiento tradicional a la organización digital y a los que tienen buen rendimiento en digital trasladarlos a los canales tradicionales.

Luego establezca una estrategia de integración y migración en conjunto a un plan para combinar ambas organizaciones en una sola. Esto reduciría costos generales y mejorara la efectividad, innovación y velocidad en un total .

Esperamos que algunos de estos consejos te sirvan para mejorar la rentabilidad de tu negocio. Pero como mencionamos en nuestros artículos anteriores, para mejorar la rentabilidad hay que ejecutar un conjunto de acciones.

Te invitamos a leer los distintos capítulos de cómo mejorar tu rentabilidad digital :

  1. Mejorando la rentabilidad digital de tu negocio
  2. Mejorando la rentabilidad a través del marketing digital
  3. Mejorando la rentabilidad a través del catálogo de producto
  4. Mejorando la rentabilidad a través de inteligencia competitiva
  5. Mejorando la rentabilidad a través del inventario
  6. Mejorando la rentabilidad a través del cumplimiento de pedidos (fulfillment) 
  7. Mejorando la rentabilidad a través de la última milla
  8. Mejorando la rentabilidad a través del servicio al cliente

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