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El aumento de las ventas digitales es un elemento importante para el éxito y la supervivencia en nuestro mundo actual.
Sin embargo , si estas ventas no son rentables, el aumento provocará una reducción en las ganancias, lo que también podrá en riesgo el éxito y supervivencia de la empresa.
Para aumentar la rentabilidad de las ventas digitales se requiere abordar varias áreas diferentes al mismo tiempo. Estas áreas incluyen :
- El catalogo de producto
- Marketing
- Inteligencia competitiva
- Inventario
- Cumplimiento de pedidos
- Ultima milla
- Servicio al cliente
- Organización
Cada una de estas diferentes áreas tiene un gran impacto en el costo de las ventas digitales
Mejorando la rentabilidad digital también aumenta el crecimiento de las ventas digitales, creando una brecha competitiva entre las empresas que son rentables y las que no lo son.
Abordaremos cada una de estas áreas en publicaciones por separadas.
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